The Quad Santa Clara: November 18, 2024
Dear Member,
Strangely enough but with the time change, comes increased theft across all major cities in the US. It’s literally like clockwork! I pulled in my good friend & Chief Customer Officer, Joe Dalecio to chat about it.
Does Daylight Savings truly affect Crime?
Yes, across all major cities there is a decrease in Spring & there is an increase in Fall. A few years ago, Stanford University did a study on the data from the National Incident-Based Reporting System & it was proved out. And the findings were quite simple…criminals feel they are more likely to get caught based on the amount of daylight. Applies indoors too!
Where do we see the most theft?
Speaking towards the retail industry in general, you always hear about smash and grabs during this time of the year. People leaving a bag in a car while they run into the grocery store, people in the middle of holiday shopping, etc. In the club, while not frequent, what we most commonly see are locker room incidents. This is the only area that we can’t have a security camera in place to provide that extra layer of security. While we have as active of a locker room presence as we can, its not possible for us to see it all.
What is our ask of members?
Help us with gate control, make sure you check in properly each visit, respect our guest check-in process so we can account for everyone that is coming into our club.
Use the common area lockers, lock boxes, or simply don’t bring valuables to the club or left visible in your cars.
We do our best to keep things safe, but we would love your help too. Don’t leave valuables in the lockers or in your cars. And if you see something, say something (borrowing that from the TSA).
What are we doing as a company to continue to protect our Members?
We are in the middle of rolling out fully upgraded camera systems across all our clubs. Close to $3M spent this year in high-tech cameras alone. So, while we ask members to help, we are doing our part to. Smile, you ARE on camera!
In health,
Tracy L Cioffi
Chief Marketing Officer
The Bay Club Company
Bird’s Eye View
Toys for Tots: Holiday Happiness Toy Drive
Spread joy this holiday season with our toy drive in partnership with Toys for Tots, running now through December 20. There are three easy ways to give: 1. Bring a new, unwrapped toy to the Club. 2. Pick up a gift tag to fulfill a specific toy request. 3. Donate here directly to help fund gifts.* One toy equals big joy for kids in need!
Gather and Celebrate with Shared Membership
Recharge together during the holiday hustle! With school breaks and family visits ahead, add up to 5 people to your membership to enjoy fun classes and seasonal festivities at the Club.
Recovery: Relax and Unwind
As the holiday season approaches, so does the strain of busier schedules and seasonal stress. Our complimentary Recovery Centers are the perfect place to unwind, relieve muscle tension, and boost circulation, helping you stay energized and balanced through it all. Learn more about Recovery.
Thanksgiving & Winter School Break Camps
Whether it’s a single day off or a weeklong holiday break, kids can stay active and engaged with sports, swimming, arts & crafts, fun with friends, and more! Registration is now open on Connect.
A FRESH Gift for You
Grab a complimentary Bay Club air freshener at the front desk next time you visit. When you follow @bayclubs on Instagram and show us your FRESH Bay Club style by tagging us in your posts, you just might win some more swag.**
Thanksgiving Holiday Hours
Thursday, November 28 | 6:00 am–2:00 pm
On Thanksgiving Day, November 28, we will have modified hours at the club.
Adult Red Ball Tennis Program – Last Chance
Tuesdays
Last chance to learn to play tennis with our Red Ball Program, perfect for beginners or those returning to the game. Focus on fitness and fun while mastering the rules, strategy, and more. Don’t miss this limited time offer of $100 for a 4-week series. Email Tennis@bayclubs.com to sign up!
Third Thursday Member Social
Thursday, November 21 | 5:30 pm–7:00 pm
Head to the lobby for a festive Thanksgiving social featuring music, light hospitality, games, and a chance to connect with fellow members.
Turkey Trot & Toys for Tots Drop-Off
Monday, November 28 | 8:00 am–2:00 pm
Join us for a Thanksgiving 5K time trial, where the fastest time wins a complimentary training session! Don’t forget to bring a new, unwrapped toy for our Holiday Happiness Toy Drive. Email Tal.Hit@bayclubs.com for more information.
Giving Thanks Table
Stop by our Giving Thanks Table Thanksgiving morning and enjoy some treats as you share a note of appreciation for a member, friend, or staff member!
In health,
Laurie Miner
Vice President / General Manager
Bay Club Santa Clara