The Quad San Francisco Clubs: February 3, 2025
Dear Member,
So many new members to welcome to the Club and our newsletter—happy you’re here!
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In the last edition, we talked about setting a baseline for growth. This time, it’s all about forming new habits. Many people embark on a January plan to get healthy but set themselves up for failure by trying to do too much all at once. I’m going to work out every day. I’ll only eat whole foods. No more sugar—ever. Goodbye, caffeine. Sound familiar?
You’ve likely heard or read the science that says it takes 90 days to build a new habit. So, why don’t we plan the year accordingly? Choose 4 new habits that you’d like to develop and focus on building one at a time. Once you are set in your new habit, move onto the next.
Going into 2024, I selected 4 new habits: taking daily supplements, walking 10K steps five days a week, drinking 2 liters of water a day, and re-engaging in my Transcendental Meditation (TM) practice.
I started with supplements, which, for some reason, has always been a struggle for me. I can make sure my kids take theirs, but when it comes to me…nope! But after 90 days of consistently taking them all (which is about 15!), I finally had it down. And I felt so much better.
Then I moved on to walking. Again, after 90 days, I was back on track. Two new habits formed! Then came drinking 2 liters of water each day—this one was tough for me. It took me 180 days to lock it in. So, I started 2025 with my TM practice. You get the idea.
A fun visual tool I have started using is Jesse Itzler’s Big A## Calendar—a giant wall calendar that shows all 365 days in one view. It’s awesome. What you plan happens; what you don’t won’t! Check it out here.
Look forward to seeing you in the clubs and hearing about the new habits you’re building.
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“People do not decide their futures; they decide their habits, and their habits decide their futures.” — F.M. Alexander
Tracy L Cioffi
Chief Marketing Officer
The Bay Club Company
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Bay Club San Francisco Renovation Update
Last month, we shared exciting news about our 2025 expansion at Bay Club San Francisco. Since work kicked off on January 6, we’ve made great progress. Watch the video below for details on everything that’s in the works. We’ll cover more about Phase 1 renovations and what’s coming next. We’re committed to keeping you in the loop every step of the way. Thank you for your support and patience as we bring these enhancements to life.
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Share the Love: $0 Processing Fee for Shared Add-ons*
Share the love of wellness, sports, and more with the people who matter most. From pickleball matches and group workouts to moments of relaxation, add your crew to your membership and make togetherness part of your routine. Now through February 13, enjoy a $0 processing fee for Shared Add-ons. Get started on Connect.
Save 40% on Summer Camps*
Signing up early saves you 15% on a season packed with fun and adventure—and as a member, you save a total of 40% with your always-on 25% discount! Non-members are also welcome, so invite your friends to join the fun. Enroll now on Connect.
Tee Up for Elevated Experiences
Did you know that we have golf and country clubs in the Bay Club family? With 3 courses in the Bay Area and 1 in SoCal, you can enjoy pristine greens and resort-style amenities set amid stunning landscapes. Learn more here.
Bay Club Gateway
Presidents’ Day School Break Camp*
Monday, February 17 | 9:00 am–4:00 pm
Keep your kiddos active and entertained with our single-day camp for ages 3 and up. Packed with activities, friends, arts & crafts and more! Members save 25%. Enroll now on Connect.
Weekend Pickleball Tournament
February 22 & 23 | All Day
Celebrate the weekend with a fun, friendly pickleball tournament. Grab a partner and compete for the win. Email Courtney.Patterson@bayclubs.com to register.
Bay Club San Francisco
Sweet Treat for a Sweet Morning
February 5 & 19 | 7:00 am–11:00 am
Start your day on a sweet note—swing by the front desk and enjoy some treats from local businesses as a thank-you from us!
Valentine’s Day Partner Dance Social
Friday, February 14 | 12:00 pm–12:50pm
Spice up your Valentine’s Day with a complimentary Latin dance session! Learn the basics of Salsa and Bachata for all skill levels. Come solo or with a partner—everyone is welcome. Sign up on Connect.
Bay Club South San Francisco
Presidents’ Day Junior Tennis Camp*
Monday, February 17 | 9:00 am–3:00 pm
Join us for an engaging tennis camp for junior players of all skill levels. Kids will improve their game in a fun and supportive environment. Members save 25%. Enroll now on Connect.
In health,
Desone Parker
Senior Vice President
San Francisco Campus